There is, however, research that is being done all the time to help give some guidance regarding how to best navigate the emerging social media marketing landscape. One person who does a lot of this research, especially around Twitter, is HubSpot’s Dan Zarrella. His latest look into the world of Twitter and how you might be able to optimize your efforts on the social network looks at some of the variables that go into generating more clicks on Twitter.
Take a look at this infographic that examines insights gleaned from Zarrella’s research. Have you found similar experiences in using Twitter? Do you have your own “secret sauce”? Care to share?