Posted January 25, 2012 9:34 am by with 8 comments

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We all want more clicks. We all want a magic formula to get clicks. We also all know (at least those who are firmly planted in reality) that there is no such beast.

There is, however, research that is being done all the time to help give some guidance regarding how to best navigate the emerging social media marketing landscape. One person who does a lot of this research, especially around Twitter, is HubSpot’s Dan Zarrella. His latest look into the world of Twitter and how you might be able to optimize your efforts on the social network looks at some of the variables that go into generating more clicks on Twitter.

Take a look at this infographic that examines insights gleaned from Zarrella’s research. Have you found similar experiences in using Twitter? Do you have your own “secret sauce”? Care to share?

  • Interesting stats.

    I like that linked tweets with the word “please” are more likely to be clicked. Yay for being polite!

    On the last graphic about what time of day you tweet — I wonder if that’s time zone specific?

  • @Sheila – Good question. You certainly don’t want to tweet the same thing at various times to reach each targeted time zone at the “right time”. Of course if you had 5 or 6 unique messages ready to go to rotate through that’s one option but you start to get into some serious content creation and scheduling activities. Great if you have the staff but not many can say they do.

    Maybe Dan will chime in on this one for us?

  • The timezone is eastern!

  • Cynthia Boris

    I found the part about putting the link further in to be very interesting. Because of the way Tweets read, I almost always put the link at the end. I’m going to try moving it around and see what that gets me.

  • Do people really click on links? I have so many tweets about “daily is out” that I just don’t click them…maybe it’s just me, but that’s what my RSS feeds are for…otherwise I’d never get anything done. haha

    Very cool data though…thanks for putting this together!

  • As I was going through the infographic, everything backed up what I’ve known for a while. But the last few were very enlightening… is effective? This surprises me. Initially, it was a novelty and seemed pretty cool. I was flattered when I was included in one of these. But now that I know how it works, I realize it’s entirely automated and nothing to be flattered about. I see it as being pretty spammy, so I’m surprised it does as well as this infographic shows.

    Use Verbs, Tweet on the Weekends, Tweet Later in the Day… Now I know!

    Thanks for the great info.

  • Thanks for the infographic my followers are up to 600 and its hit a slump so this will help push it

  • This is intriguing – never thought about tweets with ‘daily out’ or even tweeting at later hours/ in the weekends, contrary to popular belief. Now, this got me curious so thanks for sharing ( and I’ll be experimenting soon ).