Google Adjusts How Average Search Position Is Calculated
Google continues to make changes in different areas of their business. Apparently, how that business is defined is causing pains for Wall Street types which is rather amusing, but I digress.
The latest adjustment comes in how average search position is calculate. From the Google Webmaster Central blog we get an example of just how this is being done.
Let’s say Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together and shown an Average Position of 7. Going forward, we’ll only average the highest position your site appeared in for each search (3 for Nick’s search and 5 for Jane’s search), for an Average Position of 4.
We anticipate that this new method of calculation will more accurately match your expectations about how a link’s position in Google Search results should be reported.
Check out the updated Top Search Queries data in the Your site on the web section of Webmaster Tools.
The critical point to note as well is that this not impact historical data, it will be moving forward only.
Admittedly, there’s not much to see here but for folks like the readers we love here at Marketing Pilgrim, it all matters, right?