Google+ is making its big push, there is no denying it. You see ads all over and Google is apparently even willing to toy with its own terms of service to get this service to where they want it to be. Experian Hitwise reports that traffic is up for sure as of December of 2011. Lots of new Android devices being given as gifts will likely help that traffic. The real question is, are the people visiting Google+ actually using Google+?
Traffic is great. We all desire it. The simple truth about any social network, however, is that engagement is the key metric and right now we have little insight in to that regarding Google+. Is that because there is none or is it because of something else? Your guess is as good as mine.
All one can say is though that no matter how Google is getting people to at least visit Google+, they are getting them to do it. Maybe that’s all they need?
What’s your thought?
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