As we like to do here at Marketing Pilgrim, we’ll give you the video intro from Google just to whet your appetite regarding this rather significant addition to the Google search function. It comes from the official Google blog
Here is some more from the Google blog regarding the specific changes. We recommend you read the entire post.
We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:
Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
You also have the option to take a look at Danny Sullivan’s take ,if you like with his usual “in-depth” approach.
As for us here at MP, we are going to do what we do best which is to take a look at these changes as they evolve over the next weeks and months. Other than knowing the features today, it’s only guessing at just how they will play out in the real world and what the impact will be to search marketers and marketers in general.
So all you early adopters enjoy the new Google search. Just remember that when you talk to the rest of the world (i.e. those not in your line of work) about these neat things, they probably won’t have a clue as to what you are talking about.