If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching.
Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.
The US is looking at 38% and Japan is the lowest with only 17%.
On the other hand, Japan has the highest percentage of daily internet usage on the smartphone. Germany had the biggest increase in usage from the first part of the year to the later.
Now, what’s up with France backing down to 36%? Suddenly they don’t like the internet?
You might think this means that smartphone owners have no need for computers, but 75% said they still use the old desktop to surf the web on a daily basis.
Tablets aren’t even close to taking over. The US has the highest mix of smartphone owners with tablets at 17%. Everyone else comes in closer to 10%.
Two other interesting facts from the survey:
- More women are using smartphones, particularly in Germany and Japan
- More people in the surveyed countries use a mobile phone (feature and / or smartphone) than a computer.
I don’t know if those two facts have any impact on your marketing, but they’re interesting tidbits that you can use to start a conversation at dinner tonight. You’re welcome.