It’s very interesting just how things happen in the marketing world. Actually they are not much different than the world in general.
Here’s how things generally take place. A core or fundamental practice is neglected for a shiny object that is the next hot thing. After struggling with that hot thing the fundamental activity is returned to with a new enthusiasm because it is finally understood that the practice is actually an important part of everything. That’s why it’s fundamental. Duh.
Well if a steady done by Awareness and reported by eMarketer is accurate then marketers are set to return to something that is fundamental (and apparently under utilized) in any true online marketing effort: blogging.
While it’s great to go out and “engage” with customers and prospects through social media channels like Twitter and Facebook, it can almost be pointless if you don’t have some form of content to point these to in these interactions. Being nice can only take you so far. For people to ultimately do business with you they are going to need to trust that you may have a real clue about what you are claiming you do. Blogs are one of the best, if not the best, way to exhibit that knowledge and understanding.
The world is moving fast. The business world moves just as fast. That doesn’t mean you hop in the fast lane without doing the basics.
How is your blogging as compared to your other social media efforts? Is it neglected or going strong? Can any social media effort be truly as strong as possible if there is not a well executed blogging component?
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