Things the Movie “Army of Darkness” Can Teach Us About Internet Marketing

This post was written by our Social Media channel sponsor Full Sail University.

“Alright, you primitive screwheads, listen up!” For those familiar with the work of movie director Sam Raimi, “Army of Darkness” is, no doubt, a perennial favorite. For those as yet indoctrinated, I’d encourage you to check out the film. It’s one of my favorites! In addition to being funny and imaginative, the chief protagonist, Ash Williams, would make a great Internet marketer. Really! Here are some lessons Internet marketers can take from Ash’s example.

“Say hello to the twenty-first century!”

And Now for the Good News: Communities Band Together to Save Local Shops

Ready for another Groupon horror story?

Amy Kunkle owns Food for All Market, a specialty grocer in Philadelphia that sells food items for the very allergic. As you can imagine, it’s not the biggest store in town, it has a small, but loyal client base and up until recently, made enough to pay the bills.

Then Groupon called and convinced Ms. Kunkle that she could increase her business by offering a $15 for $30 worth of merchandise coupon. Of that amount, she would get $7.50, Groupon would get $7.50 and she’d eat the rest in the name of marketing.

What wasn’t agreed upon was a cap. Groupon sold 450 coupons and Food for All Market went belly up. In an interview with a local newspaper, Ms. Kunkle estimates that she lost nearly $10,000 on the deal.

Snickers Tweets Itself into Trouble in the UK

Social media seems like such a simple and innocent thing. Write something funny. Post it. People enjoy it, share it and it’s good advertising.

Turns out social media is actually a minefield of hidden dangers. One wrong move and it blows up in your face.

This week’s mine sweeper is Mars Candy, specifically the Snickers bar in the UK. It began with a strange series of Tweets from Maxim model Katie Price. It’s Tweeter so remember to read from the bottom up.

Who knew Miss Price had such an interest in international finance? Apparently, no one because fans soon started question whether the celeb’s Twitter had been hacked?

Soon after, another set of Tweets:

Consider Shifting Emphasis and Dollars to SMO and Reputation

This post was created by our Reputation Channel sponsor Webimax.

Numbers reflecting user participation on social sites were issued recently, stirring the interest of marketers and brands leveraging popular sites like Facebook and Twitter. Out of 2,000 U.S. web users asked, an astounding 85% had Facebook accounts. About three-quarters of the population use the social platform daily, and over half of those asked have at least a hundred friends. Wow, the opportunity to engage markets is there.

The Consumers Have Arrived, Where’s the Businesses?

Further research showcased what consumers do with brand-produced media. It seems consumers are more than happy to share videos, mention companies in updates, read brand-produced editorial, “like” businesses, “retweet” posts, and interact with brands in other ways. So, consumers will interact but will brave brands?

Nothing Like a Phishing Trip to Bring Enemies Closer

If you were asked what it would take to get Google, Microsoft, Yahoo, Aol and other to come together, agree on something and work together to accomplish something that would benefit most of the online world, what would it be? That is a pretty short list of option for sure but one thing has worked: a push to eliminate phishing scams in the e-mail space.

According to Wired

On Monday, Google, Facebook, Microsoft, Yahoo!, and eleven others outfits announced they had formed a new alliance to combat phishing — a way of fooling email and web users into providing sensitive information, including credit card numbers. The alliance is known as Domain-based Message Authentication, Reporting and Conformance, DMARC for short, and the aim of this sprawling alliance is to lay down new email standards that help stop the nefarious practice.

Blogging Declines in Inc. 500 Survey

The past few years have been one of severe upheaval in the marketing world. As we continue to shift from the traditional world of marketing to a mix between the ways of marketing from the past 20 or so years and the digital / social media environment the landscape shifts regularly.

One area of social media that carries a wide array of opinions regarding its use is blogging. I am tempted to put quotes around social media in reference to blogging because social media as it is defined by most today makes many blogs look like the long form journalism of the past. Maybe that point of view is a reason why a recent study by the University of Massachusetts / Dartmouth shows that within the Inc. 500, which tends to be smaller, more nimble and less social media averse organizations, the use of blogging declined quite significantly in 2011. See the chart below for the comparison to blogging’s use by the Fortune 500.

Cup of Joe: Leveraging Culture

cobra catBack in November I shared this image on Google+. Chris Brogan, re-shared it and then 370 others followed suit! It is by far the most popular thing I have posted on Google+. Also, in April I blogged about how a piece of my content went viral on StumbleUpon, which as of today has gained over 1.2 million visitors.

Every time a piece of my content goes viral its completely unexpected and leaves me asking, why? I could just ignore things and go eat hot dogs, but, as a marketer its my job to answer that question.

Recently Jared Keller tried to answer this question, and in my opinion did a great job. Keller tells us that the secret to virality isn’t structure or social tools but rather the inherent culture of the given online ecosystem: