‘Tweets Still Must Flow’. . .Except When Twitter Stops Them

Free speech is one of those topics that always sends people in a tizzy. Most would agree that censorship is a bad thing, but at the same time, it’s not right to yell “fire” in a crowded theater. Unless, of course, the theater really is on fire.

This idea is tricky enough when you’re talking about books and speeches and what people say on TV. Social media, makes it even trickier. Take Twitter. It’s a public forum where people can feel free to say whatever they want — to a point. Twitter doesn’t allow excessive spam or threats and they don’t allow you to print the contact information for your ex-girlfriend. Common sense stuff.

Social Sign-Ons Help Marketers Discover the Real You

Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.”

Buffy: “You are.”

Xander: “Okay, but I can also say that I’m an elderly Dutch woman. Get me? I mean, who’s to say I’m not if I’m in the elderly Dutch chat room?”

Xander makes a good point. The one cool and also creepy thing about communicating over the internet, is you can be anyone you want to be; a high school student, an elderly Dutch woman or Snow White.

People create alternate personas in order to be better than who they are or to fit in with the crowd on a particular site. People also hide their real identity to prevent embarrassment or for a more nefarious reason. They also do it to stop websites from using their data.

US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.

Paid Apps Giving Way to In-App Purchase Model

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently.

That’s not to say that paid apps are dead. It’s just that they are going to be more like hitting the lottery rather than a solid business plan. According to a study by IHS Media Intelligence only about 4% of app downloads are paid for.

Internet Usage on Smartphones Continues to Climb

If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching.

Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.

The US is looking at 38% and Japan is the lowest with only 17%.

On the other hand, Japan has the highest percentage of daily internet usage on the smartphone. Germany had the biggest increase in usage from the first part of the year to the later.

 

Google+ Lowers Their Age Requirement to Allow Young Teens

Google+ has just lowered their minimum age requirement from 18 to 13. Young teens everywhere couldn’t care less.

Google VP Bradley Horowitz makes a great pitch though. . . .

Teens and young adults are the most active Internet users on the planet. And surprise, surprise: they’re also human beings who enjoy spending time with friends and family. Put these two things together and it’s clear that teens will increasingly connect online. Unfortunately, online sharing is still second-rate for this age group.

Oh, snap! Did he just call Facebook “second-rate?” So he didn’t mention them by name, but come on. . .

NFL Jumps the Shark Letting Tweets in Pro Bowl

While it may seem like a big deal that the most powerful sports league in the US (and maybe the planet), the NFL, is letting it’s players tweet during a game but let’s not run around ringing in the new era of social media and sports.

It’s pretty fascinating to consider, right? A player comes off the field after an incredible catch or incredible hit and immediately tells his followers how he feels. It’s the ultimate in letting the fans in on the emotion and intensity of such an emotional and intense game like football. From Yahoo we read

NFL commissioner Roger Goodell has been accused of turning the NFL into the “No Fun League,” but Wednesday, he took a bold step to fight back against that label. He’s not only allowing players to tweet during the Pro Bowl ‒ he’s setting up computer stations on the sidelines to help them do so.