Bing is not the decision engine anymore. In new ads there is a new attempt to position the search engine away from the “Bing and Decide” approach. Now Bing is for Doing. The new ads are more about the emotional, dare we say, social side of the engine. The story of the snowboarder, Kevin Pearce, is a great one and quite inspirational. I am happy to see his recovery.
Will this ad help Bing in its battle against Google? You decide.