Now Bing Is For Doing

Bing is not the decision engine anymore. In new ads there is a new attempt to position the search engine away from the “Bing and Decide” approach. Now Bing is for Doing. The new ads are more about the emotional, dare we say, social side of the engine. The story of the snowboarder, Kevin Pearce, is a great one and quite inspirational. I am happy to see his recovery.

Will this ad help Bing in its battle against Google? You decide.

<a href=';mkt=en-us&#038;from=sp^en-us&#038;src=FLPl:embed::uuids' target='_new' title='Bing is for #Doing: Kevin Pearce’s Story' >Video: Bing is for #Doing: Kevin Pearce’s Story</a>

In a Shocker, Google Algorithm Update Favors User Experience

The SEO community is all atwitter (that’s an actual word folks that even existed long before 2006) about the latest change to the Google algorithm. There is the usual “Name the Change” stupidity but that’s just a distraction. Apparently, so are too many ads above the fold on a website according to Google.

From the Webmaster Central blog yesterday

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

Google’s “Search Plus Your World” to Kill Facebook and Twitter?

This post comes from our SEO channel sponsor Link Assistant.

There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results – Search Plus Your World.

Search plus Your World mixes “regular” (told you “regular” was relative) search results with various Web 2.0 pages associated with YOU, displaying different things you intended to share, say, only with your friends on Google+, right within the search results.

As creepy as it sounds, now, if you feed Google some obscure keyword and this keyword is present somewhere on your/your friends’ social media pages, those pages will most likely get included into your search results. And, the outcome can be quite surprising: for example, I performed a search for “5-star hotel” today and got this highly “relevant” share from a colleague:

Online Ad Spending to Top Print in 2012

Magazines used to be one of my biggest joys, writing for them, reading them, browsing for new mags on the rack at the bookstore. The first time I saw the block-long newsstand in Los Angeles, I nearly fainted at the printed joy.

Those days are gone and that’s one of the reasons why online ad spending is predicted to top print ad spending in the coming year. Mind you, I’m not saying I’m personally responsible for the decline in magazine sales, but certainly I played my part!

eMarketer predicts that online ad spending will top $39.5 billion this year, a 23.3% increase over last year. But it’s not just the decline of the offline reader that is giving online ad sales a boost. In general, advertisers have become more comfortable with the concept of online spending. It was bound to happen once the internet wormed its way into our everyday lives.

Twitter Nears the 500 Million Mark, But How Many Have Flown the Coop?

Hear that? That’s the sound of 9.3 people registering a new Twitter account. According to Twopcharts, that happens every second. Who knew?

Here’s a cool chart that shows how many people registered just before I wrote this:

At this rate, Twopcharts predicts that Twitter will cross the 500 million mark sometime in February. But unlike the hoopla surrounding Facebook’s approaching milestone, Twitter’s isn’t that clear cut.

As we all know, lots of people sign up for Twitter. Many people (see me raising my hand), sign up for multiple accounts. But how many people continue to use their accounts a month later? Six months later?

What do we even consider an active account?

If a person has an account in order to follow the Tweets of others but rarely Tweets themselves, is that active?

Amazon Retains Top Spot In Customer Service Poll, Zappos Third

Amazon should be pretty happy with the results from the, get ready because this is a mouthful, National Retail Federation Foundation / American Express Customers’ Choice Awards. In the age where reputation can make or break your operation Amazon and its subsidiary, Zappos, took 1st and 3rd place respectively. Of course, one has to assume that these results were arrived at before Zappos had their own brush with a potential reputation crusher of being hacked over this past weekend.

Here are the Top 10

2. L.L.Bean
3. Zappos
5. QVC
6. Kohl’s Department Stores
7. Lands’ End
8. JCPenney
9. Newegg
10. Nordstrom

Google+ Video Updates Now Available from Webcam

Late yesterday a post from Shana Gitnik of the Google+ Photos team revealed a new feature for Google+ users which is pretty cool. You can now quickly and informally, so to speak, post a status update through recording inside of Google+.This feature eliminates the need to create a video elsewhere and then import it. It’s so quick and easy even I was able to do it. While that may not seem like such a big deal to you, ask Andy Beal about what that says regarding ease of use of this “technology”.

Shana explains