Marketing Pilgrim's "Social Media" Channel

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Social Sign-Ons Help Marketers Discover the Real You



Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.”

Buffy: “You are.”

Xander: “Okay, but I can also say that I’m an elderly Dutch woman. Get me? I mean, who’s to say I’m not if I’m in the elderly Dutch chat room?”

Xander makes a good point. The one cool and also creepy thing about communicating over the internet, is you can be anyone you want to be; a high school student, an elderly Dutch woman or Snow White.

People create alternate personas in order to be better than who they are or to fit in with the crowd on a particular site. People also hide their real identity to prevent embarrassment or for a more nefarious reason. They also do it to stop websites from using their data.

eMarketer reports that 88% of people surveyed have intentionally left website registration information blank or inserted false information. That would lead us to believe that they don’t want their information out there. But maybe filling out all those forms is simply too tiresome.

The easy way around that? The social sign-in. Sign in now using Facebook or Twitter! It’s one button (or close to it) and in Facebook’s case, it means you can’t mask who you are. That’s good for marketers. It also appears to be good for consumers since 77% of online buyers said they think sites should offer social signups.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

Up until recently, I resisted the urge to go with the social signup, knowing that it would give sites the full 411 on me. But I’ve come to find that the social signup is the way to go. No more passwords, no more forms, it’s easy, not just when registering but on every visit after.

The smart companies are the ones who give out a bonus to encourage Facebook sign-ups. I work with one that offers a reward point bonus, another gives Facebook friends a discount at their webstore. It’s not a lot, but it’s enough to wipe out any doubts folks have about giving you their real identity.

How do you feel about social sign-ups?

  • http://createspace.com/3598985 John Spiller

    Using social media for online sign ups has been a long time coming. It’s easy to use and I’m glad it’s finally here. It’s a time saver!

    John Spiller is an author, entrepreneur, consumer advocate, and corporate survivor. His shocking and controversial new book, The Ampersand Diaries: AT&T and the Life Lessons Learned from the Trenches of an American Icon, is now available on amazon.com and his Amazon-based website, createspace.com/3598985, featuring a detailed content description.

  • http://www.businesscompanymobiles.co.uk business mobiles

    ohn Spiller is an author, entrepreneur, consumer advocate, and corporate survivor. His shocking and controversial new book, The Ampersand Diaries: AT&T and the Life Lessons Learned from the Trenches of an American Icon, is now available on amazon.com and his Amazon-based website, createspace.com/3598985, featuring a detailed content description.

  • http://www.ommrudraksha.com rudrakshabenefits

    always People create alternate personas in order to be better than who they are

  • http://www.digitaleyemedia.com Sasha Jones

    Implementation of instinctive model encourages users in giving their real identity

  • http://www.digitaleyemedia.com Sasha Jones

    Implementation of incentive model encourages users in giving their real identity

  • Ian Burman

    My view of this is on the “Everybody panic!” side of it. It just seems like it’s a crazy extension of everyone using the same password for every site. If someone gets into your social account, they can get access to anything you’ve used it to sign up for? That scares me a bit. I dunno, the centralizing of all of this data on one spot just seems like disaster waiting to happen.