The Usual Suspects: Facebook, Twitter, LinkedIn, Google+
Yes, Google+, because even though they don’t have the user impact of the other three, they get the press. So what about Tumblr? According to numbers from eMarketer, the graphically-oriented blogging site has a few more users than Google+ (15.9 million vs 15.2) so why aren’t we talking about them every week?
I’ll go you one better. Have you seen Pinterest? This photo cataloging site makes Tumblr look like War and Peace by text comparison. This hot, new social media site encourages you to “pin” photos of items into like categories. You can use mundane categories such as foods or fashions, but Pinterest would like you to be more cerebral. “Things on my bucket list,” “Motivation” and “Kid-spiration.”
Pinterest is kicking up interest, no doubt, but is it worth your time? The site does have one of the highest growth rates for time spent, a whopping 512% increase since May of 2011. Tumblr’s not too shabby, either.
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Sina Weibo is like Twitter in China and it’s the fastest growing social media site out there right now with an 181% increase in audience year-over-year.
And then there’s Tagged, which reads like a social media version of Match.com.
So many social media sites, so little time. Is it worth it to spread yourself any thinner? I’ve tried Tumblr as a marketing method but haven’t had much success. The method of sharing between accounts is easy but getting people to follow you is tough. Navigationally hard to figure out, even. I’m definitely not sold on Tumblr as a marketing outlet.
Pinterest, on the other hand, has potential. Especially now that the site is gaining so much attention. If you have a visual product, then this could be a good place for you. Especially since you can group things in a helpful manner. The trick is giving the pages an interesting twist. A travel agent could put up a dozen pinboards of destination photos, but how about “most unusual destinations,” “most adventurous locations,” “craziest hotels.” Now, you’ve got my interest.
What do you think? Is it worth branching out beyond the usual suspects or are you already social media overwhelmed?