Posted January 11, 2012 4:29 pm by with 6 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

The Usual Suspects: Facebook, Twitter, LinkedIn, Google+

Yes, Google+, because even though they don’t have the user impact of the other three, they get the press. So what about Tumblr? According to numbers from eMarketer, the graphically-oriented blogging site has a few more users than Google+ (15.9 million vs 15.2) so why aren’t we talking about them every week?

I’ll go you one better. Have you seen Pinterest? This photo cataloging site makes Tumblr look like War and Peace by text comparison. This hot, new social media site encourages you to “pin” photos of items into like categories. You can use mundane categories such as foods or fashions, but Pinterest would like you to be more cerebral. “Things on my bucket list,” “Motivation” and “Kid-spiration.”

Pinterest is kicking up interest, no doubt, but is it worth your time? The site does have one of the highest growth rates for time spent, a whopping 512% increase since May of 2011. Tumblr’s not too shabby, either.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.

Sina Weibo is like Twitter in China and it’s the fastest growing social media site out there right now with an 181% increase in audience year-over-year.

And then there’s Tagged, which reads like a social media version of

So many social media sites, so little time. Is it worth it to spread yourself any thinner? I’ve tried Tumblr as a marketing method but haven’t had much success. The method of sharing between accounts is easy but getting people to follow you is tough. Navigationally hard to figure out, even. I’m definitely not sold on Tumblr as a marketing outlet.

Pinterest, on the other hand, has potential. Especially now that the site is gaining so much attention. If you have a visual product, then this could be a good place for you. Especially since you can group things in a helpful manner. The trick is giving the pages an interesting twist. A travel agent could put up a dozen pinboards of destination photos, but how about “most unusual destinations,” “most adventurous locations,” “craziest hotels.” Now, you’ve got my interest.

What do you think? Is it worth branching out beyond the usual suspects or are you already social media overwhelmed?

  • I am always surprised by the sheer number of social media sites that people are using to share items when I look at my addthis stats. In the interest of time, I stick to facebook and twitter and let people have the choice to share with other Social Media sites of their choice via addthis plugins and a meebo toolbar. I just discovered pinterest, though, and it’s so fun. I’m starting to use it just because it’s so easy to pin things, and there seems to be a real community that builds quickly around the links you pin, with “re-pins” etc.

  • Can anyone tackle the mystery of I still don’t know how to explain its growth.

  • The first step is to find out if your target audience is using these sites. If they are, it might be worth it. But don’t think that you need to have a presence on every site, especially if your target audience isn’t there.

  • It’s such a full time job trying to tackle these social media outlets for business purposes. I haven’t heard of Pinterest though. I have to check that one out.

  • Ed Marshall

    What I find interesting about Google+ is the recent surge in users. Member sign up spiked after it left beta and invitations to join were no longer needed, but attrition dropped drastically a coupe of weeks after. However, the recent the growth has been tremendous, and I think that’s why there has been so much talk about it. According to, the user base is expected to hit 400m members by the end of 2012. Now that they’ve integrated social search into Google Results I have no doubt this will happen. Sure the privacy advocates are crying out in rage, but I don’t think the majority of users really care, especially if social search functionality improves SERPS. My only question is, what does this mean for SEO?!