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YouTube and Netflix Share Top Honors in November 2011


Today we ponder the question, if people stopped loading videos on the internet right now, how long would it take to watch everything that’s already been submitted?

These are the kinds of things that keep me up at night. It’s like calculating how long it would take me to watch every minute of every DVD I own. I don’t know that either feat could be accomplished in the time we have on this earth.

According to Nielsen, 166.9 million unique US viewers watched nearly 22 billion videos in November 2011. In January of 2011, the unique viewer number was 143,930 watching almost 15 billion videos. That’s quite a jump in only ten months.

What hasn’t changed much is the average amount of time we spend watching online videos. We went from around 4 and a half hours per person per month to a little over 5 hours. Nielsen doesn’t break it down, but I imagine that a large portion of that time was devoted to watching cute animals and babies and people failing at everyday things. Sigh.

When it comes to unique viewers, YouTube has no competition. They took the top slot with 130,775. The next closest was VEVO with 42,729. They also take the top slot for most streams, with Hulu a nowhere near close second.

Where they can be beat is in time per viewer. The average YouTuber spends only 3:07 hours, but GorillaVid and Hulu both come in at 3:11. The top watcher? Netflix, with a whopping 10:43. Proof that people will indeed sit still for long-form, streaming videos as long as you have a star or something interesting to say.

What was the last video you watched online. Come on now, be honest.

Here’s what I watched: http://www.youtube.com/watch?v=msGymOBEu9o and I hang my head in shame.