Reuters is reporting that users now upload around 60 hours of video to YouTube per minute. Yes, minute. That’s both frightening and amazing.
This represents an increase of 25% in the past eight months and that’s quite an achievement. YouTube’s no newbie. We’re not talking about that initial surge of activity you get when a site first gets rolling. YouTube has been around since 2005 and it’s been a juggernaut ever since.
But has the quality of content improved over the years? I’d say yes. YouTube is now an excellent source for entertainment and educational short videos. It’s also become a wonderful archive for old TV shows, movies and commercials. (Copyright violations aside, it’s truly amazing what you can find.)
YouTube is doing all they can to up the quality of materials, investing in original content and partnerships with celebrity programmers. But one has to wonder if anyone cares about that.
YouTubers are still uploading a large number of shaky, cell phone videos of people falling down, breaking stuff and embarrassing themselves. America’s Funniest Home Videos has been surviving on this kind of material since 1989, so obviously it’s a category we all enjoy even if we swear we don’t.
The important question is, which videos are making money. Reuters reports that 3 billion YouTube videos a week are monetized. Of course, most of those people are seeing little to no return. But there are a number of avid YouTubbers who are making a living on the site.
Andrew Grantham quit his job to make videos full-time. Not only does he earn a living off YouTube, but he pulls in a large amount of money for charity with his popular series “The Ultimate Dog Tease.”
Money isn’t the only reward for dedicated YouTubers. Performers have turned their two minutes online into TV guest spots, record deals and other shots at stardom.
The point of all of this is to remind you that YouTube is a viable outlet for your marketing. Think beyond display ads. What could you present in a video format that would be helpful or entertaining for your customers?
These days, the tools to make a video are already in your hand. The hard part, is coming up with an idea.
Then again, with more than 60 hours of video getting uploaded every minute, ideas must be easy to come by, too.