Twitter search is a frustrating thing. It sticks to the overall mantra of the social media outlet which is to manage what is current. What is now is now and what has passed is, well, in the past. Having historical access to Twitter data has simply been elusive.
Companies are now able to search and analyse up to two years of Twitter updates for market research purposes.
Firms can search tweets back to January 2010 in order to plan marketing campaigns, target influential users or even try to predict certain events.