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Android Chief Says His Tablets Will be ‘Winning’ in 2012

posted on February 27, 2012


From high-end iPads that do everything but make you a cappuccino to the entertainment-based Kindle Fire, tablets are popping up in homes all over the US.

In the world of smartphones, the lower priced Androids take the lead, but when it comes to tablets, it’s still all about the “i.”

Android chief Andy Rubin, says that’s going to change in 2012. Here’s his latest post on Google +:

There are over 450,000 applications in Android Market. Some of the developers who built these apps are showing their latest and greatest in the Android stand. But the ecosystem doesn’t sleep. Our partners have activated a total of 300 million Android phones! Currently they are activating over 850,000 phones and tablets per day.

After reading that, I think of this:

Speaking at the World Mobile Conference in Barcelona, Rubin made his intentions abundantly clear with this statement:

“2012 is going to be the year that we double down and make sure we’re winning”

The statisticians at Gartner think otherwise. Here’s their predictive table for the next couple of years.

The Apps Have It

If Android wants to come on strong in 2012, they’ve got to up their app game. I write about new apps all the time and 75% of the apps I see are for the iPad only.

Look at The Oscars, nominees were given Android phones as gifts, but the official Oscar app was only available on the iPhone and iPad.

Why big companies aren’t putting out apps on both formats is beyond me. It feels like elitism — only the very best get the very best, but that has to end if Android plans to take over the market.

Time to stake your claim, are you an Android or an Apple iPad?


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  • http://www.mickmel.com Mickey

    iPad is clearly the best choice for many, but I’m sending this from my Xoom. With 4G and ICS, its a pretty sweet device.

  • http://thestoppedclock.blogspot.com/ Aaron

    if the Kindle Fire is a harbinger of the Android tablet, we can look forward to an excessively forked OS, a variety of app stores (some more proprietary than others, some of which may end up being abandoned), complicated upgrade decisions…. A much more complicated environment for both customers and developers. Also, although Apple is presently happy to make huge profits on its devices, I personally believe that if (make that when) the tablet market becomes commoditized they will be selling their tablets at highly competitive prices – and perhaps, by virtue of scale, turning a profit on units similar to those competitors have to subsidize. The Kindle Fire, let’s recall, is already subsidized.

    Apple, Google and Amazon all know the importance of primacy. The longer Apple can sustain its lead, the more difficult it will be for its competitors to convince customers to switch platforms and – just as occurred to Apple’s detriment back when it was a desktop computer manufacturer competing with Microsoft – developers will focus their effort on the dominant platform. As you say, that’s already happening.

    Google has a lot of room for success, but it has a treacherous path to navigate. We’ll all be better off if we have strong competition, so I’m rooting for everybody to succeed.

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