No matter how you feel about Google, Plus 1’s and Google + or how you think they should or should not influence search results you have to admit that Google has created some positive social waves for the first time in its history.
So just how big is this impact? Compete calls it enormous
It is now safe to say that Google+ is becoming an enormous success, with nearly half of the unique visitors of Twitter (40,411,065 unique visitors in December). With a steep upward trend and knowledge of the power behind a Google product, expect continued growth from the unequaled search engine’s social platform known for ingenuity, creativity, and revolutionary product offerings.
Compete uses the following numbers as the support for this claim.
Now comes the question as to whether visitors are what defines success or, especially in the case of a social network, is that the key performance indicator (KPI) that you use to claim success? I say that it can certainly be one element but it is not enough to make the claim that Compete does.
Social is about interaction and that is something that is much more difficult to put in a measurable fashion. We like numbers like visitors because it is something we can all agree on and can get our hands on much easier. The trouble is that it falls far short of being a true measure of success in the social media world.
So do you think that this metric is enough to say that Google+ is an enormous success? Let’s hear your thoughts in the comments!
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