Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users…
The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”
Talk about a “glass is half empty” attitude. For me, that looks like a huge opportunity for Facebook and I suspect that the dire warning was nothing more than the obligatory pessimistic statements needed when making any financial statement.
Anyway, it appears Facebook’s ready to give mobile advertising another crack with a major announcement in New York on February 29th.
Of course, the big question is, will mobile Facebook users tolerate ads appearing in their smart phones and tablets. And the answer? Of course they will!
Oh sure, they’ll be some huffing and puffing by many Facebook users. Heck, I’m sure profile pictures will be changed and anti-Facebook Pages will be created, but when all is said and done, we’ll just get used to it and move on. Anyone remember the outrage over Facebook’s Ticker? Heck, I kinda like it now!
One “social-media expert” went as far as to say…
Facebook could end up “irritating their user base by inundating them with ads,” he said.
Since when has that ever stopped Zuckerberg et al? Over 400 million in unmonetized users? I have one word for ya: ka-ching!