Of everything I have read, one quote summarizes it all from Wall Street Journal article. It comes from Veronica Stecker the media manager for Omaha, NE based retailer Gordmans. Simply put in just 44 words (or 255 characters including spaces according to Word’s word count function).
We still don’t have a huge correlation between Facebook fans and return on investment in an actual sales in store. Until that metric becomes a lot more solid, I don’t think our company or other brands are going to be full-fledged into Facebook advertising.
Agree? Disagree? Have an opinion? How will this observation impact Facebook as it tries to own the world?
Have a great weekend.
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