Posted February 27, 2012 8:45 am by with 3 comments

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It is likely to come as little surprise that marketers are still finding inbound marketing lead sources increasingly important in their business. It certainly makes sense. SO much so that you don’t really think about it and the implications. That is until you read something like HubSpot’s State of Inbound Marketing 2012. You can download the full report here.

The report is literally chock full of data so I pulled just two pieces that show the real impact of inbound marketing on lead generation.

Of course when you see information like that you have to assume that the converse is valid as well and in this case it appears to be so as well.

As you know we are not the alarmist types and say that one channel should be dropped completely. What we are likely seeing in these results are outbound marketing techniques finding their place in an increasingly inbound marketing world. There will likely always be a place in business for the more professional face to face environment. Let’s just say I hope it survives.

What savvy inbound marketers are finding is that rather than dismiss outbound techniques “out of hand” they can now use them more strategically and even supplement their efforts with their increasingly aggressive and effective inbound marketing techniques.

I really don’t see “old school” techniques riding off into the sunset to be retired but one cannot help but see that the shift toward inbound marketing is here to stay.

What is your feeling about findings like these?

  • Very interesting that the LEADS from social media have become more important than the SEO ones. In Germany, where I am located, people find it very hard to “count” the leads from social media. All these things are just in progress and will still need some time to develop.

  • Inbound marketing techniques are proving to be more effective. People don’t want to feel like they are being advertised to. However, that doesn’t mean that there isn’t a place for traditional marketing practices. A marketing strategy should be diverse and establish numerous target audience touchpoints.

    • I agree, Nick. You also have to take a look at your business. Who are your customers? Where are they located? How can I identify new ones? I think a mix of new and old marketing strategies is probably the key for most people. Having a thought out plan is definitely the first step, and being able to successfully blend the strategies together should make for a successful campaign.