Mobile Mix: Android Impressions Up 504%
As Frank pointed out this morning, the war between Android and iPhone makes for good blog content. So continuing with that thought, we have data from Millennial Media’s Mobile Mix 2011 Year in Review.
Here’s the OS comparison chart from 2010 vs 2011. Look at Android just soaking up nearly half the pie.
Turning toward apps, we find that Games was the number one category for the year. In 2010, Games came in second to Social Networking apps, which is now in the number three slot below Music and Entertainment.
Says MM, “Android impressions grew 504% year-over-year.” Non-US impressions rose 175%.
Wi-Fi impressions rose 21% to 27% of all impressions, proving that more people are cutting the cord.
The last big stat is about tablets. Tablet shipments tripled year-over-year and that trend should continue over the next few years.
And for those of you who think that iPad and Kindle are the only tablets on the market, here’s a look at the variety of tablets that were released last year.
The takeaway here is that mobile rocks – more than ever, so make sure it’s a part of your game plan.