Posted February 2, 2012 9:44 am by with 1 comment

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I’m a Giants fan so I’ll let Pats fans win this one. It’s Sunday that matters :-).

The IAB (Interactive Advertising Bureau) put together this infographic (click through to see the full image) and a whitepaper taking a look at the mobile life of Giants v. Patriots fans. It was a close contest for sure and has no bearing on the result for this Sunday but it is fun to consider.

Sports is changing and mobile capabilities are helping to lead that charge. How do you intend to get involved in the game this weekend from an online point of view?

  • And if you want to see how those Giants and Patriots fans tweet up to and during the game, check out the Pulse Analytics LiveStream dashboard we put together. You can actually watch pushpins drop on a map that represent tweets as they happen. You can also see how the “score” racks up.

    Gotta say the results I’ve seen correlate – Patriots fans seem to win the number of tweets contest no matter what time of day I monitor it. It is cool to see that the Super Bowl is truly a global event with tweets coming from all over the globe (of course, we have a lot of service men and women all over the world).

    Hope you enjoy it. I’ll have the game on a big TV, and this map going on an iPad!