In the real world, it doesn’t work that way. You already knew that, but did you know how much it doesn’t work that way?
AdAge recently published the results of a study by the Ehrenberg-Bass Institute and here’s what they found.
1.3% of brand fans on Facebook are actively engaging with the brands they like. (Meaning I fudged the 99% in the headline slightly, but it’s more about the point than the number.) The study tracked the top 200 brands for six weeks, counting all of those actions that go into the “People Talking About This” number. That means shares, likes, comments, posts and tags.