The Oscars Look to Top 13 Million SMC’s

Not long ago, we measured the success of a TV special by the number of viewers who tuned in. These days, it’s the number of social media comments that counts.

This year’s battle for top honors began with The Super Bowl. They pulled in an impressive 12.2 million SMC’s (Twitter, Facebook and other social networks combined) which put them up 578% over last year.

Then tragedy struck right before music’s biggest night and that led to a Grammy win with 13 million social media comments during the show. Hold on to your mouse, folks — that’s up 2,280% from last year.

Now, it’s Oscar’s turn and he’s taking social media very seriously.

Google Improves Related Image Search

Sometimes it’s fun to just see Google make a search change like the good old days and just leave it at that.

Yesterday Google rolled out an improved feature in image search that pertains to related searches. Instead of getting a whole new screen you can simply preview another search term’s images by mousing over the term. Pretty cool.

Oh and by the way, I am using a Madison Square Garden image search as my example not because of “Lin-sanity” but because this is where I met my amazing wife quite some time ago and she is celebrating her birthday today. (Happy birthday, Hope! I love you!).

I like this feature a lot. Heck, anytime you don’t have to completely leave a page to get more data it’s a good thing.

Google+ Circles Added to Google Voice

The blurring of the lines between what is one Google product vs. another is picking up speed.

Yesterday Google announced in one of the most sparse blog posts you will find regarding the introduction of a new feature, that your Circle habit can now be moved over to Google Voice.

To help make it even easier for you to organize your contacts, today we’re adding Google+ Circles to Google Voice. Circles give you more control over how you manage your callers; for example, calls from your “Creepers” circle can be sent straight to Voicemail, only your “College Buddies” circle will hear you rap your voicemail greeting, or you can set your “Family” circle to only ring your mobile phone.

Ads on Your TV, Your Phone and Now Your Glasses?

Imagine you’re walking down the street and as you pass a Starbucks, an ad for their latest frothy delight appears on your glasses. On the inside of your glasses, where only you can see it.

The New York Times says that the day is nearly here thanks to secret augmented reality glasses created in a Google lab.

First  of all, let’s take a moment to digest the concept that Google has a secret lab. I imagine it to be like the Batcave, buried deep within a hillside in Mountain View, California.

Now imagine these Google scientists (I’m picturing brainy Oompa Loompas) working on all kinds of futuristic gadgets that they’ve seen in spy and scifi movies.

Mobile Mix: Android Impressions Up 504%

As Frank pointed out this morning, the war between Android and iPhone makes for good blog content. So continuing with that thought, we have data from Millennial Media’s Mobile Mix 2011 Year in Review.

Here’s the OS comparison chart from 2010 vs 2011. Look at Android just soaking up nearly half the pie.

Turning toward apps, we find that Games was the number one category for the year. In 2010, Games came in second to Social Networking apps, which is now in the number three slot below Music and Entertainment.

Says MM, “Android impressions grew 504% year-over-year.”  Non-US impressions rose 175%.

Wi-Fi impressions rose 21% to 27% of all impressions, proving that more people are cutting the cord.

Facebook Ad Revenue Set to Continue Growth Pattern

Facebook is in its IPO quiet period but I suspect they knew that it would not mean that people would stop talking about the service. Since many cannot apparently function on a daily basis without hitting the ‘book there will be no slowing the Facebook train of popularity. Of course, there is always something that could come along but we are not seeing it on the immediate horizon.

So as a result, Facebook faces a growing ad revenue picture that would be the envy of most. eMarketer has put together a report that shows their projections for ad revenue growth at the leading social media outlet. Take a look.

Talk iPhone All You Want but Google Owns the Mobile Ad World

If you are taking mobile seriously for your business (and there is a high likelihood that you should) then you need to understand a few things.

First, the device and system wars between the Apple fanboys and Android maniacs are real but it’s a diversion. Why?

SImply because the second point, as shown by the findings from a Bytemobile study (link is for form to complete to get report) shows that while the Android v iPhone wars make for blog content, Google is laughing all the way to the bank by earning some 75% of all mobile ads through their properties.