This year’s battle for top honors began with The Super Bowl. They pulled in an impressive 12.2 million SMC’s (Twitter, Facebook and other social networks combined) which put them up 578% over last year.
Then tragedy struck right before music’s biggest night and that led to a Grammy win with 13 million social media comments during the show. Hold on to your mouse, folks — that’s up 2,280% from last year.
Now, it’s Oscar’s turn and he’s taking social media very seriously.