Comcast’s New Streampix is About Giving Customers What They Want

Comcast has a new video streaming service called Streampix that allows users to watch old movies and TV shows on demand.

The general consensuses on the web is that the service will become a direct competitor to Netflix, and Boston.com even went so far as to blame the Comcast announcement for a drop in Netflix’s stock price.

The Streampix service will be free to anyone who already subscribes to Comcast’s Xfinity premium service. For other Comcast subscribers, it can be accessed for only $4.99 a month, which is cheaper than Netflix’s base price of $7.99 a month.

Sure sounds like Comcast is out to take Netflix down, but the reality is, the cable company is simply trying to stay competitive in a rapidly changing media world.

Mobile Ad Dollars Versus Time Spent: The Great Divide

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on a flipping magazine page.

Flurry took a look at the Time vs Dollars ratio and here’s what they found:

TV is looking nice and even. Web dollars are catching up to time spent and Radio is balancing out. But look at print and mobile. Talk about out of whack.

It’s interesting, because mobile is slowly becoming print’s replacement. Instead of buying the Wall Street Journal, people read it on their iPad. Instead of reading the TV Guide magazine, they let their smartphones remind them when their favorite shows are on.

Google to Face Legal Vultures on Privacy, Will Others As Well?

Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn Express so I am SOL in understanding what is about to hapen.

Fortunately, Jeff Roberts of paidcontent.org, IS a lawyer and wrote a post explaining what Google is about to get tangled with for the right to continue doing business like everyone else.

In a case filed on Friday, a Missouri man says Google violated the Wiretap Act and asked for damages on behalf of 62 million users. The case names only Google and not the handful of advertising agencies who allegedly performed similar actions. Meanwhile, Bloomberg News reports that a similar lawsuit has been filed against Google in Delaware.

Facebook Premium Ads Coming Feb. 29 With Some Lofty Claims

Quiet period, schmiet period. As Groupon haas proven there is no such thing in the new world of Internet marketing and communications. Facebook just happened to “leak” some documents regarding their new Premium Ads set to go live on Feb. 29 to the CEO of iStrategyLabs who just so happened to post them to GigaOm, well, you get the point.

Regardless of the circumstances, the following pictures tell the story of exactly what Facebook is claiming advertisers will experience with these new ads. Let’s just say they are haughty numbers indeed.





I love claims like these especially when they come with an asterisk! Take a look at the basis of the claims. I have blown it up for you so you can see it more easily despite the effective use of smaller font in a lighter color by Facebook. Are you feeling confident yet?



New Social Study: Men Get Personal, Women Talk Shop

Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom.

A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked.

78% of the UK women surveyed said they’d be happy to share information about what they buy and even 74% of men said they’d share that info, too.

One of the biggest gaps between “I’d share” and “I wouldn’t” was date of birth. 55% of men said they’d share their birth date but only 45% of women were willing to admit how old they were.

Men were also much more willing to share their phone number online, 12% vs only 4% of women.

Epic Video: Microsoft Attacks Google’s “Googlighting Stranger”

This is the cheesiest–and most awesome–video I’ve seen in a while.

The fact that it happens to be Microsoft in a full on attack* of Google Apps, means that I have the perfect excuse to share it with you:

And, I’m laughing because I’m a Google Apps user. ;)

* Bonus points for using YouTube to host it!

(Hat-tip)

What Did 181 Million US Internet Users Do In January?

If you answered “watched an online video” to our headline question then you’re absolutely right!

New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos.

In January of 2011, that number was 171 million. That’s a heck of a jump up in the space of one year.

The big winner was, of course, Google / YouTube. They blew everyone else out of the pool with their 152 million unique viewers watching 18.6 billion videos.

The next closest player was VEVO with 51.5 million viewers. VEVO was the biggest YouTube partner channel, with Warner Music and Machinima coming in second and third.

Here’s the wild part, the average person watched 22.6 hours of online video in January. This is up from only 14 hours year-over-year.