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Talk iPhone All You Want but Google Owns the Mobile Ad World



If you are taking mobile seriously for your business (and there is a high likelihood that you should) then you need to understand a few things.

First, the device and system wars between the Apple fanboys and Android maniacs are real but it’s a diversion. Why?

SImply because the second point, as shown by the findings from a Bytemobile study (link is for form to complete to get report) shows that while the Android v iPhone wars make for blog content, Google is laughing all the way to the bank by earning some 75% of all mobile ads through their properties.

So while it’s nice to have the most popular system and ownership of the app market one has to admit that having the advertising market dominated (along with some 90+ % of the search traffic which might explain some of the ad dominance) makes Google the mobile player.

Uh oh! Now we’ve done it. Expect a post in the very near future that another Google probe has been initiated by lobbyists Congress. Sorry Google but this just seemed like news. Good luck on Capitol Hill!

  • http://www.socialfactory.co.uk iPhone App Development London

    Well, if you come to think of it.. it is true ! Google is ruling the world of Web !

  • wise investor

    I always distrust “studies” from vendors that just happen to sell a solution to the problem described in their study.