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What Did 181 Million US Internet Users Do In January?

If you answered “watched an online video” to our headline question then you’re absolutely right!

New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos.

In January of 2011, that number was 171 million. That’s a heck of a jump up in the space of one year.

The big winner was, of course, Google / YouTube. They blew everyone else out of the pool with their 152 million unique viewers watching 18.6 billion videos.

The next closest player was VEVO with 51.5 million viewers. VEVO was the biggest YouTube partner channel, with Warner Music and Machinima coming in second and third.

Here’s the wild part, the average person watched 22.6 hours of online video in January. This is up from only 14 hours year-over-year.

Google has the highest individual effort with 7.5 hours and Hulu came in second with 3.2 hours. Hulu also took the top spot for ad impressions, reaching 11% of the US population.

What’s your online video, guilty pleasure?  We promise we won’t share your answers with anyone who isn’t on the internet.