Bullshit, that’s what.
You can call me a cynic if you like, but to me it seems like a lot of marketing bloggers or so called entrepreneurs on the internet spend more time spewing complete BS than actually making money. Chris Brogan has a new approach to this BS parade. He explains it like this on Google+:
I’ve started asking people with arrogant perspectives to demonstrate what they have done when arguing a point.
I say: “I’ve never been able to make a dollar for my clients or myself on Facebook.”
Person X says: “I have a friend who makes tons of money on Facebook.”
I say: “And what have YOU made on Facebook?”
Person X says: …….
You have probably seen the THINK rule pictured above:
T – is it TRUE?
H – is it HELPFUL?
I – is it INSPIRING?
N – is it NECESSARY?
K – is it KIND?
Here’s a new one that I just developed called the POWER rule
P – is it PROFITABLE?
O – is it ORIGINAL?
W – is it WORTH TALKING ABOUT?
E – is it EARNING ME MONEY?
R – is it REAL?
If you can follow the POWER rule every time you blog, comment, share an idea, or send an email….then you will look like a genius. Though if you are really able to abide by it, then you don’t need to talk to anybody in the first place.