This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads?
A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space.
Pictures are good for Fridays so enjoy.