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Google Developing “Me Too” Commenting Platform?


Remember the days when we looked to Google as a leading innovator in the online space? We still do to some degree but there is a crowded field of competitors that has been beating Google to the punch in many areas. As a result, the search giant is starting to come off as a “me too!” player as of late with Google+ being the biggest example.

Of course, anything developed to help push the Google+ experience to the world will carry the ring of “me too!” as well. The latest rumblings are that Google is developing a third party commenting platform that would compete against Facebook. This is an interesting development to us here at Marketing Pilgrim since we just moved to the Facebook platform ourselves.

The Next Web reports

Google is about to launch a new commenting system that will tie into the search giant’s Google+ platform, web services and web search, a source close to the product’s development confirmed with The Next Web

Tech-WD blogger Saud Al-Hawawi reported yesterday that several new Google features that have yet to be announced were discussed at the Google event G-Saudi Arabia, including the new commenting platform.

The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.

Thank goodness for The Next Web because the link to the Tech-WD blog goes to a page in Arabic (that is a total guess by the way so if you see it as something else please let us know).

Maybe I am getting numb to Google’s efforts to get people to use Google+. Everything they are doing is designed to force that hub into the many spokes it already has. It’s interesting to watch in the same way that people rubberneck a car accident. You look knowing full well what you see may be disturbing but you keep looking anyway.

So what’s next for getting Google+ in the hearts and minds of everyone? I think Andy Beal’s idea is best. He wondered out loud just this fine day if Google might next offer cash for people to use Google+. I personally like the idea. Heck, even throw some AdWords credits as a bone? Get creative and innovative Google and remember that even in the online world “Cash is King!”.

What else could Google do to get you to truly integrate Google+ into your online life? Is there anything?