It appears that Google may now be getting deeper into the business of helping SEO’s if a video posted yesterday to the Webmaster Central Blog is any indication. It’s not Matt Cutts this time either, it’s the new Google video SEO star, Maile Ohye developer programs tech lead. The following video points out 5 common mistakes and 6 ideas for effective SEO moving forward. The level of the video is set at beginner to intermediate.
What is interesting is this type of advice coming from data while one well known SEO, Wil Reynolds, had written over at the SEOmoz bemoaning the fact that despite SEO’s following Google’s pleas to do certain things to rank better the rewards often go to those who are avoiding the real work to get rankings.
…it’s that the “Good Guys” of SEO, the people who do the things like building great content and community are being made into two faced liars every day by Google. Every day we tell our clients to build good content and Google will reward them we know that it’s a white lie most times, because the other side of that coin is and ALSO build anchor text links so you can actually rank well, because community building is not enough of a factor yet.
Ouch. Google sets the bar for the beginner to intermediate SEO to generate and attract buzz while creating fresh and relevant content but a real world and very experienced practitioner of the SEO arts says that it’s not enough to be effective. Why does Google have this issue still today?
It’s nice that Google is taking this whole transparency thing seriously but being transparent and telling the complete truth may not always mean the same thing to the search giant and that’s too bad.
How do you feel about Google’s observations and recommendations from the video? Are they enough? Is Google really making “good guy” SEO worth your effort? We would love to hear your opinion.