Internet Explorer 9 is the latest and greatest from Microsoft. They need to promote its existence so earlier this month this ad surfaced on YouTube. I just saw it for the first time and, from a purely marketing perspective, it’s, well, puzzling to say the least.
Being self-deprecating can be an effective technique in modern day advertising. The humorous take on any ad is one proven way to get the attention of your target and the attention needed to get your message across.
In this case, it seems like Microsoft has confused funny with disturbing. Is it a good practice to have your message of “being improved” delivered by someone who is portrayed as someone that no one would want to be around for any reason? Sure you can play the ‘crazy card’for laughs but when you are saying that maybe you have to be nuts to like Internet Explorer 9 (indirectly but it’s there) you should have a sit down with your ad agency.
What’s your take on this ad from Microsoft? It’s Friday so relax a little and take a few minutes to be heard.