Nielsen dissected the results from 79 Facebook campaigns and the graphic shows you what they found.
People who saw social ads had 55% greater recall than those who saw regular display ads.
And suddenly I feel like I’m in a fifties toothpaste commercial — 55% fewer cavities with Crest!
Joking aside, that’s a nice lift, much better than I would have thought. Of course, Nielsen warns that your mileage might vary but they’re pretty confident in their results.
This confidence comes from a prior survey where 76% of US internet users said their most trusted recommendations came from people they knew. 49% said they trusted consumer opinions they found online. We know that trust plays a big part in successful advertising, so put it together and it’s easy to see why social ads work.
Do you have experience with social ads versus non-social ads? We’d like to hear if you’ve had more success with one than the other.
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