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New Study: Social Ads Provide Much Needed Lift



You know those Facebook ads that say how many of your friends like the product (or is it the ad they liked. . . )? Turns out, they work.

Nielsen dissected the results from 79 Facebook campaigns and the graphic shows you what they found.

People who saw social ads had 55% greater recall than those who saw regular display ads.

And suddenly I feel like I’m in a fifties toothpaste commercial — 55% fewer cavities with Crest!

Joking aside, that’s a nice lift, much better than I would have thought. Of course, Nielsen warns that your mileage might vary but they’re pretty confident in their results.

This confidence comes from a prior survey where 76% of US internet users said their most trusted recommendations came from people they knew. 49% said they trusted consumer opinions they found online. We know that trust plays a big part in successful advertising, so put it together and it’s easy to see why social ads work.

Do you have experience with social ads versus non-social ads? We’d like to hear if you’ve had more success with one than the other.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

  • http://www.contemporarystrategyanalysis.com/ Lizzy Bradbury

    I think social Ads do give that trust factor which, in an internet which is becoming more and more stuffed with Ads is a crucial factor. Was there a varied genre of Ad topics displayed in your research?