Nielsen dissected the results from 79 Facebook campaigns and the graphic shows you what they found.
People who saw social ads had 55% greater recall than those who saw regular display ads.
And suddenly I feel like I’m in a fifties toothpaste commercial — 55% fewer cavities with Crest!
Joking aside, that’s a nice lift, much better than I would have thought. Of course, Nielsen warns that your mileage might vary but they’re pretty confident in their results.