Zynga Gets a Home of Its Own

It’s a proud and a sad day for Facebook, as their little boy Zynga sets out on an adventure all his own. Armed with a degree in gamification, Zynga is taking on the world from his new digs, Zynga.com. But don’t think that means he’s leaving home for good. Oh no. Like most young adults, he’s keeping his old room back home just in case.

Here’s Mark Pincus to tell you more about their new “Platform for Play.”

Zynga.com is designed to make it easier for you to play with friends. We’re excited to offer new features like the live Social Stream which will enable you to play in real time with your friends and find new ones. Player profiles will let you check your friends’ helpfulness score to see who’s most likely to help you back. And you’ll be able to chat and play live with your friends and a community of players interested in the same games as you.

eBay Pushes Sellers to New Heights of Customer Service

When you think of eBay, you probably don’t think about stellar customer service, but the online (don’t call it) auction site, wants to change that. They may have begun life as the world’s biggest garage sale, but they have their mind set on becoming the world’s biggest river.

To get there, eBay is instituting some changes that all revolve around quality listings and better customer service.

Of benefit to all is the addition of up to 12 free photos for all listings. Previously, you had to pay to add more than one photo which discouraged many sellers from showing all angle views. Views that are especially needed to assess the condition of used items.

Do Consumers Have An Advertising Breaking Point?

This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads?

A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space.

Pictures are good for Fridays so enjoy.

Google’s Very Public List of Privacy Management Options and Tools

There is a lot of talk about Google and privacy. The new privacy policy which has taken some 60 different policies and put them into one policy that addresses privacy across Google’s ever expanding universe of products and service. In this attempt to simplify things Google has created the usual turmoil that accompanies any discussion of online privacy.

To their credit they have also created a fair amount of material about this matter that is available to everyone who wants to examine it. In their announcement of making their “universal” privacy policy live yesterday there were a few links to places to manage privacy to some degree or another. That list led to more so here is gathering of these links for you to consider.

Google’s new privacy policy and older versions
Google advertising privacy FAQ
Google’s privacy principles
Turn off Google search history
Clear YouTube search history
Set ad preferences
Move data in and out of Google through their Data Liberation site
To search incognito in the Chrome browser
A comprehensive list of Google privacy tools
Videos about privacy
Overall privacy FAQ

Twitter’s Promoted Tweets Get Mobile

Let’s play “find the promoted Tweet in this picture.”

Congratulations! You win!

Very soon these sneaky little ads will be slipping into your iPhone and Android Twitter streams. If you happen to follow the brand who bought the ad, the Tweet may rise up to the top of your stream, because Twitter wants to “ensure that people see important Tweets from the brands they care about.”

As a matter of fact, the entire Twitter blog post announcement makes it sound like pushing promoted Tweets to mobile apps is in your best interest. If that “you” means you the marketer, well yes. If that “you” is you the Twitter user, not so much.

The Majority of People Go Mobile In Bed

I have a confession to make. I often start my day by reading my email on my iPad before getting out of bed. It gives me a chance to skim for important messages, clean out the garbage before it hits my PC and read the news before my brain gets too cluttered.

Those people who specialize in making your day more Zen would probably have a fit over the concept, but it’s working for me.

Mobile in bed is also working for 67% of the people who responded to a new study by InMobi. As for the 19% of people using mobile in the bathroom. . . we won’t discuss that.

Level of Business to Customer Interaction on Facebook Not What You Think?

We are constantly fed a steady diet of stories of the success of businesses on Facebook. The talk is always of how interacting with customers has garnered benefits that range from the general “warm fuzzy” feeling about the brand to the ultimate goal for most which is revenue created by that interaction.

I often wonder just how representative of the total environment those kinds of stories are. I suspect that it is lower than we even know becasue, let’s face it, the same set of “success stories” in the space are paraded around all the time including Dell, Zappos etc etc. If it was more pervasive there would be more “poster children” for the movement wouldn’t there?

Well, a study by A.T. Kearney as reported by eMarketer shows that this may be a real problem. Here’s the chart for you to consider.