It’s a proud and a sad day for Facebook, as their little boy Zynga sets out on an adventure all his own. Armed with a degree in gamification, Zynga is taking on the world from his new digs, Zynga.com. But don’t think that means he’s leaving home for good. Oh no. Like most young adults, he’s keeping his old room back home just in case.

Here’s Mark Pincus to tell you more about their new “Platform for Play.”

Zynga.com is designed to make it easier for you to play with friends. We’re excited to offer new features like the live Social Stream which will enable you to play in real time with your friends and find new ones. Player profiles will let you check your friends’ helpfulness score to see who’s most likely to help you back. And you’ll be able to chat and play live with your friends and a community of players interested in the same games as you.

We are constantly fed a steady diet of stories of the success of businesses on Facebook. The talk is always of how interacting with customers has garnered benefits that range from the general “warm fuzzy” feeling about the brand to the ultimate goal for most which is revenue created by that interaction.

I often wonder just how representative of the total environment those kinds of stories are. I suspect that it is lower than we even know becasue, let’s face it, the same set of “success stories” in the space are paraded around all the time including Dell, Zappos etc etc. If it was more pervasive there would be more “poster children” for the movement wouldn’t there?

Well, a study by A.T. Kearney as reported by eMarketer shows that this may be a real problem. Here’s the chart for you to consider.