CMO Survey Shows Marketing Budget and Hiring Trends

Every year the CMO Survey is produced by Christine Moorman who is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University. I put the credentials at the top of this post to indicate that this information is coming from one of the most respected business schools in the world. This hopefully keeps the likelihood of “research as PR syndrome” to a minimum.

That said, the February 2012 CMO Survey (which you can get here in PDF form without filling out anything) is pretty fascinating. It shows that CMO’s are optimistic about the economy while also showing that it is important to break down this analysis into 4 sectors of B2B and B2C Products or Services to truly see who is the happiest of the bunch (spoiler alert: it’s B2B marketers).

Can There Ever Be Too Many Facebook Ads To Make People Leave?

Facebook is preparing for its IPO and that will create more pressure to generate more revenue from their primary source of income: ads.

Facebook has made known its plan to have mobile ads in addition to logout page ads. There is a fair amount of coverage around these new ads. In a nutshell, this is a significant increase in advertising and it makes business sense, however, the question remains whether it will interfere with user experience enough to make people upset. Well, that’s a silly question. ANYTHING that Facebook changes upsets many people. Of course, they are mostly those who wait for these chances so they can make a fuss. As for creating an action that would negatively impact Facebook that’s another story.