While doing keyword research, the digital marketer normally tries to accomplish two things: spend as little time on it as possible and cover as many potentially profitable keywords as the niche provides.
However, hitting both these targets at once is one heck of a task. Hence, it is very good to know what shortcuts one can take, without sacrificing the productivity of their campaign.
Say, you are a CPA (certified public accountant) and have a website called www.SuperDuperAccounting.com (just for the record – the site does not exist in reality as this post is being written). How can you quickly identify high-paying keywords in your niche? Let’s conduct a small case study, shall we?