Often research is not meant to necessarily inform us. I rarely come across research where there isn’t a moment of “Yes, I have thought that was case” or “I figured as much” especially when it comes to growth in the online space. We all know there is still plenty of room for growth and that growth should continue for quite some time.
When I saw the report from Nielsen entitled “Retail USA: What’s in Store 2016” it seemed like something to check out from a general marketing perspective because the nature of retail is changing so rapidly that it feels like it is not just evolving but almost being re-invented. This chart shows why (click image to enlarge).