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If you’re on the web daily, you’ve heard of Pinterest. You’ve probably heard about the crazy numbers they’re pulling in and the incredible growth.
Here’s a visual from an infographic published by Performancing:
Wow, it’s like Mount Everest climbing up into the clouds. Pretty amazing. But just because people visit the site, doesn’t mean it’s good for marketers.
So we move on to referral traffic, this one from Shareaholic:
Look at Pinterest and Twitter. In January, they were even Steven. In February, there’s Pinterest creeping past Twitter on its way to beating StumbleUpon.
Well, that settles it, right? Pinterest is great for marketers! Maybe, as long as you’re pitching to the right audience. Let’s go back to the Performancing infographic:
Pinterest is extremely female-oriented, sitting mostly in the 25-44 pocket. If that’s your audience, then by all means, jump in. Fashion, home decor, food, celebrities — it all looks good on Pinterest.
The site is designed for one-click sharing between folks and more companies are using Pin It buttons on their websites in order to making Pinning a snap.
So, it’s visual, female oriented, easy to use. Pinterest has traffic and tremendous growth and people are starting to click the links. The only thing we don’t know is, does Pinterest convert?
 Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information. |
Remember the haydays of StumbleUpon where you’d wake up to a mammoth spike in traffic from a page that rose to the top of the rotation? Nice to see on the analytics, but generally the traffic from SU hits, leaves right away and doesn’t stop to buy or read. Is Pinterest delivering the same kind of referral traffic or will it convert? If you’ve got numbers or even just thoughts on this, let me know in the comments below.
Want to see the full Pinterest Infographic? Click here to visit Performancing.
