Posted March 7, 2012 7:12 am by with 0 comments

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Google continues its quest to integrate and consolidate the disparate parts that once made up the company. Now the Android Market has been rebranded Google Play and it is the new home for Android Market apps, Google Music and Google ebookstore. The post at Google states

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

Here’s a quick video take as well.

Google’s trouble, especially in competing with Apple, has been the disjointed nature of everything it has. From the onset, Apple has been sleek and direct in its presentation of the material you can buy through them via iTunes or the App Store. They are not all under one roof technically but the experience has always been pretty seamless. Google’s buying experience, on the other hand, has felt like trying to find puzzle pieces in a child’s bedroom. You know what you need is there but it is such a hassle to find that you simply give up trying.

Google is finally seeing that and is looking to bring all of these pieces together. In all likelihood, it will never feel as smooth as the Apple experience but this seems to be a bit of an improvement. Now through Google Play you can

  • Store up to 20,000 songs for free and buy millions of new tracks
  • Download more than 450,000 Android apps and games
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD title

Google is offering some deep discounts all week on books and music to try to help the service get some traction. Depending where you are in the world Google Play will be different, however, which brings us back to the point that when you try to put Humpty-Dumpty back together again versus keeping him in one piece on the wall from the start things can get a little messy.

All in all, this is a good move for Google. Let’s face it, the experience may never equal that of Apple but maybe the feeling of freedom could make it worthwhile. Time will tell.