We’re bringing you this information, because we feel there’s always something to be learned from those at the top of the heap. Also, because we like infographics.
*Side note here to the Socialbakers folks, next month can we have some more colors and cool images?
First, let’s look at the Top 10 YouTube Brand Channels based on views. A deodorant for men tops the list with a drink aimed at adventurous men right below it. You have the game oriented EA and Playstation. Nikefootball and volkswagen are also decidedly male. (Noticing a trend here?)
Life’s for Sharing is a T-Mobile channel that’s pink, so that falls in with Disney Pixar, which, I’m guessing, has a large female following.
YouTube’s own demographics says that around 60% of all men ages 18-54 are on the site. This compares to 55% of women. Looking at the top brands, I’d say the men are ruling by more than 5%.
Continuing along these lines we see that YouTube is the top media site, followed by MTV and Musica. But I’m heartened to see National Geographic and Animal Planet in the top ten.
Top brands by number of followers are as expected Coca-Cola, Starbucks, Red Bull, Oreo (which is a little surprise). But when it comes to engagement and response, the international brands take top honors. Not sure what that is all about. Could be that the US brands have too many followers to keep up, or that we simply don’t have the same social skills as those abroad.
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From soft drinks to shoes, to sports and cars, there is one thing all of these top brands have in common. They all have a very defined niche and every message they put out there speaks clearly about the brand. Red Bull ads are always going to be adventurous and a little crazy. National Geographic is always going to bring you closer to nature and the world in an educational but entertaining manner.
Take a look at your marketing, on social media and otherwise. Are you putting out a clear and consistent message? If not, then it’s time for a retooling.
Here’s the full infographic from Socialbakers.