Posted March 26, 2012 1:04 pm by with 0 comments

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In the age of “promote first to test the waters then wait until whenever to actually do something” we have the latest entry by Twitter. It has been over a month since Twitter and American Express announced their quest to get 10,000 small businesses to sign up for the program.

Well, today we get a press release, a blog post and a video all promising that things are actually happening finally … but slowly. Here’s the video.

In fact you can still be part of the 10,000 eligible businesses if you want (not getting the response hoped for maybe?). Here’s the press release call for more sign-ups.

American Express is offering $100 in free Twitter advertising to the first 10,000 eligible cardmembers and merchants who participate in this rollout. Companies interested in participating can still register via

Twitter needs this to work. It’s that simple.

Will it?