Cup of Joe: How I Make Email Better



I hate email. Like really hate it, I spend 90% of my day in my inbox. I don’t get paid for that time. And the worst part is that every email I send is essential. Email is my least favorite part of my job that is constantly required. I have tried every trick in the book and I still can’t shake the email plague. Heck, even as I type this I am looking at my task bar where an alert just told me I have 3 new emails!

I am not alone in the email epidemic, many of you have a deep hatred/addiction to the email bug. A few years ago I started to notice that many of my clients had the same disdain for email. So like any good entrepreneur, I saw this problem as an opportunity that I can leverage. I wasn’t really sure at first how I was going to make my clients hatred for email work to my advantage, but the answer came to me one day completely by accident.

One day I had to email a client that I knew really well about one of their projects. At the end of the email I causally mentioned a funny YouTube video I had seen the other day. Before I knew it I was getting emails from all over their company telling me how hilarious the video was. Apparently my point person at the company forwarded the email on to several folks. So the next time I sent them an email I did the same thing with a different video. They all loved it. Instantly, I commanded the attention of a majority of the company. And they soon looked forward to my emails! I had conquered email once and for all!

Nowadays I pick 2 or 3 videos a week to send right above the signature line to my clients. Some of them love it more than others but no one complains about them. The big secret though isn’t that these silly videos make email better, it’s that they make working with me better. These videos make my experience with them memorable and fun. Which is why they never hesitate to send me more work or ask my opinion.

To get started conquering email on your end here are a few of my favorite YouTube clips!

Oh and by the way, the horse above was this week’s!