Pinterest is the social media darling of the moment. Personally, I have been slow on the uptake but it would be pretty foolish to ignore the buzz around the site.
There is so much buzz but there is precious little data with which to work to see just how effective Pinterest actually is and what are some of the techniques that can be used to get the most mileage for your marketing on Pinterest investment.
HubSpot’s social media scientist Dan Zarrella, has gathered up data the best he could (pre Pinterest API) to present some findings regarding ways to use Pinterest for the greatest impact. He even put them in a true infographic (in other words it presents data very cleanly rather than giving up to a design over function mentality, thankfully). Enjoy.
Be sure to check out Dan’s latest webinar at HubSpot called “The Science of Webinars“.