Google Crushes in Videos Viewed, Yet Hulu Serves More Video Ads?
Google and its video properties which includes the hands down leader in video delivery, YouTube, was head and shoulders above the crowd with regard to unique video viewers. As is the case from month to month and year after year Google is the place where the US Internet video crowd hangs out by a rather large markgin. comScore reported these new numbers for March of 2012.
Now, for a bit of a surprise. Hulu which has a lot less viewers manages to serve more video ads than Google’s properties. Mind you, the definition of the kind of ad being measured is a bit limited as “video ads include streaming-video advertising only and do not include other types of video monetization such as overlays,branded players, matching banner ads, etc“. It’s still interesting to look at though so here you go.
The news about video and mobile for marketers is coming fast and furious these days. Are you in position to take advantage of it?