Posted April 27, 2012 11:38 am by with 0 comments

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While Google scrambles to put together all of its disparate pieces into a cohesive product set it is still busy showing off the other areas where it feels it needs to be. Two of those areas that received attention in the past day or so are mobile and Google Translate.

First with mobile. Google released its “The Mobile Playbook: The Busy Executive’s Guide to Winning With Mobile“. You may think that all Google does well is search (and even that is hotly debated in many camps) but they are getting better at the content marketing game. This offering is pretty cool. Here is the table of contents to give you an idea if you want to look a little deeper

Here is a sample page from the Playbook looking at the definition of the local mobile user according to research

All in all a strong resource which is an indication of Google’s desire to look a lot less geeky and a bit more marketing savvy. It’s a welcome change for a world that greatly appreciates the technological know how and talent that is at the company but needs to hear about it in a way that makes sense to workaday folks who aren’t all that technical.

The other information that Google released yesterday was regarding its Translate service which is now 6 years old.

Today we have more than 200 million monthly active users on (and even more in other places where you can use Translate, such as Chrome, mobile apps, YouTube, etc.). People also seem eager to access Google Translate on the go (the language barrier is never more acute than when you’re traveling)—we’ve seen our mobile traffic more than quadruple year over year. And our users are truly global: more than 92 percent of our traffic comes from outside the United States.

I am fascinated by the entire Google Translate thing. It’s way beyond my thinking but it’s not way beyond my need. I have used it to translate social media from other languages and it has been amazing to have this kind of tool at my disposal at any time for free.

So get ticked at Google all you want. I’ll just use the services they provide and be on my merry way (Until, of course, I feel wronged by them then I will break out the soapbox. Hmmmm, what if there were a better way …….?)