In the past week I used the internet to find the address and directions to a hotel, the phone number of a local restaurant, and the email address of a blogger.
I failed on the first try, all three times.
Gone are the days when a potential customer would pop open the Yellow Pages or even call directory assistance for a phone number. One survey showed that 59% of consumers search Google for local business information at least once a month. What would they find if they were searching for you?
SMB DigitalScape took a look at 1 million SMB websites and here’s what they found:
- 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
- 74.7% of SMB websites lack an email link on their home page for consumers to contact the business.
- 65.7% of SMB websites lack a form-fill option to enable consumers to request information.
Going a step further:
- Only 19.5% of SMB websites have a link to a Facebook page
- Even fewer have links to Twitter and LinkedIn.
- 93.3% of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.
I can understand SMB’s not having Facebook links. Many mom and pop owners are overwhelmed with simply keeping their businesses running day to day. Even thinking about a social media presence is more than they can handle. I’m not being condescending here. I’ve seen it, time and again.
But let’s go back to the first bullet list. 6 out of 10 small business websites don’t have a phone number! If I can’t find your phone number on the first try, I’m moving on to your competitor.
This part isn’t rocket science, folks (okay, now I’m being condescending.) Every local business website should have a clear phone number and full address. Every online business should have a clear email address and / or a contact form. Also, a phone number would be good but I can understand not wanting to put that out there if you don’t run a brick and mortar business.
Let me go a step further. If you’re hosting an event, CLEARLY on the front page should be the dates, times, entrance price, full address and link to a map and contact information.
These are the basics. Don’t lose customers because you forgot to put your phone number on your website. Think you’ve got it covered? Go check your site right now. I’ll bet 1 our 10 of you thinks it’s there, but it’s not.