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Not Your Old LinkedIn; iPad App Is for Infotainment

I admit that I have woefully under utilized LinkedIn over time. I don’t know exactly why I feel this way but it is a nagging feeling I get from time to time. I get it enough that I pay attention to it so there must be something there, right?

Even in my lack of commitment to the service I have noticed significant changes in the approach of the service on my mobile device. It is more about the content being pushed around by my network than it is about the network itself.

Now, the 150 million member strong social media outlet for business people has turned it full throttle to being about informing you about things other than just your friends glorified online resume. In fact, the new iPad app, released late yesterday, is aimed at taking the mobile device experience mentioned earlier to an iPad-esque level.

Mashable reports

LinkedIn launched its long-awaited iPad app late Wednesday, along with revamped versions of its iPhone and Android apps. Redesigned from the ground up, the tablet version looks nothing like the LinkedIn website; it’s more akin to a social news aggregator.

“This was a chance to go back to the drawing board,” says Mario Sundar, LinkedIn’s social media manager. “To design it for how people use the iPad: morning and night infotainment.”

Infotainment? Nifty, Mr. Sundar! LinkedIn is apparently looking to go for the minimalist look as you can see by the main screen of the app.

With a reported 22% of LinkedIn’s traffic currently coming from mobile this is a good step. It’s likely that this number will only go up so the more you can do with the network from whatever devices you choose (except Android tablets I suppose but who does that any way? ;-) ) the better for LinkedIn.

Right now there is plenty to do with the iPad app

It’s “updates” where the app shines, and turns into a kind of socially-enhanced Flipboard. You see stories your friends have shared, beautifully laid out, alongside such nuggets of news as which of your friends have changed their jobs recently.

The app also pulls in details of the day ahead from your Google Calendar or Exchange calendar. LinkedIn expects you’ll use it over breakfast, when you’re torn between work and news, as well as take it to meetings.

How do you use LinkedIn? Are you turning to it for content aggregation and high level curation? Is the fact that your business contacts are reading something important to you? Is this a valuable function to help you cut through the noise? Let us know in the comments.