I read something this morning that surprised me a bit. Of course, reading something that surprises you is the impetus to tell someone about what surprises you so maybe this is just a time where I am taking the bait. Oh well.
AdAge has come out with their 2012 Spring Edition Pop Thermometer. It’s an interesting look at several areas including sports celebrations, creative director’s glasses, political props and more. AdAge then ranks which things are trending, trailing or tired. It’s fun to consider. The last category, however, really jumped out. It was “Search Engines” and the results were
Google tired? Certainly made me think a bit because on some levels it makes sense. As a way to see why Google may be viewed as tired there was this description of DuckDuckGo and why it’s trending.