When we think about sharing content, we usually think of Facebook and Twitter. Just take a look to the left of this post and you’ll see a pretty typical display of one-click buttons for all of the major social networks.
So, would it surprise you to know that more people share by email than by Facebook?
That’s the result ExactTarget got when they surveyed folks for their 2012 Channel Preference Survey.
The only time social media rules is with the 15-17 age group, so keep that in mind if this is your target audience. For everyone else, it looks like it’s time to revisit email as part of your marketing campaign.