Marketing has never been that easy.

Before the days of the Internet, marketers had to become adept at what I’ll call “The Marketing Two Step”. That’s where you would get into a meeting and someone would ask “So what has this campaign done for our business?” At this point the marketing professional started a vaudevillian like routine talking about eyeballs and mind share and how it all likely connected to the bottom line if you really thought about it. Ba-doom! followed by a cymbal crash.

Today, in the world of the Internet where everything can be measured out the ying-yang, it’s not much easier. Why? Because in order to get the information that people come to expect from marketing campaigns, there needs to be ability to juggle multiple tools in order to get the data. At least that’s how most marketers see it these days based on a study done by PointRoll and Kelton Research as reported by eMarketer. Take a look at the number of tools the average marketer uses to execute a campaign.

On Wednesday April 25th, HubSpot continues its webinar series with Facebook called “Facebook for Business: 4 Steps to Success“.

If you missed the first installment last month, don’t worry. It’s available “on-demand” at HubSpot.

So why this webinar? Well, HubSpot is a great sponsor of our efforts here at Marketing Pilgrim so we’re partial, we admit that. But it is truly a unique moment Facebook is directly involved in presenting information to the SMB crowd. WHile it’s good to get e-books and the like from “experts”, you would be hard-pressed to find a better source for Facebook business information than, well, Facebook themselves!

Join Facebook’s Head of Global SMB Marketing Chris Luo and HubSPot’s VP of Marketing Jeanne Hopkins as they present “Connect to New Fans With Facebook Ads” at 1 pm EST on April 25th.

REGISTER NOW!

HubSpot is the sponsor of Marketing Pilgrim’s Inbound Marketing channel. If you would like to learn more about sponsorship opportunities contact us today and we’ll discuss a program that fits your needs.